How to Give Your Fashion Brand Company a Captivating Name Without Making Common Errors and Disasters

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    As an entrepreneur attempting to establish a successful fashion brand company, you must be aware that one error, particularly in the selection of a brand name, could ruin all of your efforts.

    That’s because, when everything is said and done, your clients will identify your company largely through its name.

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    How to Give Your Fashion Brand Company a Captivating Name

    So, if you want your fashion firm to remain in this extremely competitive field, make sure your brand identity is a flawless reflection of your business.

    Yes, you can opt to brainstorm, utilize a reliable brand name generator, or hire a reputable naming agency offering great company naming service to help you find the perfect brand name for your business.

    But, no matter which road you choose when naming, keep an eye out for the following typical blunders that might sink your fashion business.

    1. Names With a Negative Connotation

    Customers are generally drawn to companies that share their perspectives on issues such as politics, social problems, and the environment.

    They have strong feelings regarding these sensitive issues. And while some view it as a marketing tactic, if your company decides to take on these problems, even if not under your brand’s name, you’ll end up repelling a segment of your audience since individuals who are opposed to a given cause are less likely to buy your products.

    Furthermore, following in the footsteps of companies like Urban Decay and Kat Don V by creating products with questionable names like ‘Druggie’ or ‘Underage Red’ would bring your brand a lot of public criticism.

    fashion brand company

    2. Complex Business Names

    We advise fashion companies to avoid names that are really difficult for their clients to pronounce. To be honest, no buyer feels obligated to remember a brand name that isn’t distinctive, to begin with.

    You should realize that within three days, 80% of purchasers forget about branded items. To prevent the possibility of this hurting your business, keep your fashion brand company name short and uncomplicated.

    If you want your fashion brand company name to make an impression on your clients, you’ll need to pick a name that sounds interesting and rolls off the tongue because even the most intricate and sophisticated name cannot rival the inviting environment generated by a simple one.

    While you’re at it, avoid names like Troglodyte Homunculus and instead obtain a short and inviting brand name that’s easy to say.

    3. Cringe-Worthy Foreign Interpretations

    Commercials have a broad and powerful influence on how potential customers all over the world interact with your business since your brand can be quickly found on the internet by anyone.

    Now, if your company’s name is offensive in a foreign language or two, these customers will stop purchasing your products.

    As a result, when looking for a fantastic brand name, every entrepreneur must conduct significant research to ensure that the name picked is not offensive to customers in other countries.

    Because, similar to how Mazda’s Laputa and Nokia’s Lumia, which were accepted in other parts of the world but rejected by the Spanish people because the names meant ‘prostitute’ in Spanish, failure to conduct adequate research might ruin your business.

    So, whether you manage a local or worldwide fashion firm, you should always think about how people in various corners of the world perceive and interact with the name of your brand.

    4. Selecting an Emotionally Motivated Brand Name

    It’s no secret that when presented with a selection of possibilities, we all feel some sort of emotion, especially when it comes to naming an idea, product, or service.

    And, just as we spend time emotionally selecting names that will suit our business, we should not overlook the importance of selecting a name that will give your fashion brand company the best chance at market success.

    So, endeavor not to let your emotions lead you astray. Adopting a name based on how you feel about it rather than adequately researching and understanding what your customers want will have an impact on the name’s influence and the growth of your firm.

    Put Your Customers First

    Never forget that your clients are the main reason for your brand’s existence so do everything within your ability to prioritize their needs. Entrepreneurs that fail to attend to their customers and their company’s vital needs usually end up with failing brands.

    Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency.

    Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today.

    We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.

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