What Does Assigning a Value to a Google Analytics Goal Enable? 2 Facts

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what does assigning a value to a google analytics goal enable

You might have read the title and are wondering what does assigning a value to a google analytics goal enable? Then let me explain.

What Does Assigning a Value to a Google Analytics Goal Enable?

Simply put, in order for GA to track the success of your goals you need to assign a monetary value or cost to each goal.

When you assign a value to a Google Analytics Goal (of course, if this feature is available to you) then it makes the reports for your conversion data more rich and colorful.

You can see the earnings or conversions acquired on each particular step which will help you know where the user moves next.

This can also be useful to measure your conversion funnel in order to understand what’s the percentage of users who enter in each step of your desired process.

Enables you to compare the values of one goal to another.

Assigning a value to a goal enables you to compare the values of one goal to another. For example, let’s say that you want to know which of your conversions is more valuable:

  • A conversion that takes place within 10 seconds after the page loads or
  • a conversion that takes 3 days from the time the page loads?

If you assign values to these goals and set up a report, analytics will give you this information.

what does assigning a value to a google analytics goal enable

 

Enables you to assign a monetary value to a conversion.

It enables you to assign a monetary value to a conversion, so you can better understand your bottom line.

Assigning values to goals enables you to see how much revenue is generated from your site’s goals.

When you have revenue data associated with your goals, you can compare the value of one goal to another.

Assigning a monetary value to a goal enables you to see how much revenue is generated from your site’s goals.

Assigning a monetary value to a goal enables you to track how much revenue is generated from your site’s goals.

You can assign different values to the different goals that you create, or even just assign one value to all of your goals. By assigning different monetary values, you’ll be able to see which goals are most valuable to your business.

Conclusion

What does assigning a value to a google analytics goal enable?

There are a number of possibilities for using goals. As the chart shows, the Analytics team has incorporated values into the majority of the goals.

This allows Google Analytics to correlate data from all their sources, which helps them.

You’ll need to give them some way to track how many people use their service, right? That’s easy enough to add. Just put a Google Analytics goal in place on their website.

Drive more traffic to your online store using performance based marketing.